To commemorate the launch of their new website, ElectriCities of North Carolina wanted a powerful video communicating the importance of community in public power.

My role: As creative director and writer, delivered a full voice-over script — complete with music and visual direction — rather than just a concept pitch. The client was moved to tears in the pitch meeting. After polishing the script, worked closely with the director to plan the shoot and ensure the final video stayed true to the pitch and met every one of the client's objectives.