IBM built a first-of-its-kind early warning system that alerts game wardens to the presence of poachers. To document this achievement and highlight the underlying technology, IBM commissioned a short documentary film. The production also yielded footage for a national advertising spot, several cutdowns, and a robust social campaign.

My role: Wearing several hats on this project, crafted the creative approach and storyline, conducted all on-camera interviews, and directed the shoot — including wildlife filming, helicopter footage, and associated b-roll. As creative director, oversaw every aspect of the process from pre-production through final deliverables, and served as primary liaison with clients and talent.