Meta wanted to create a series of videos educating the public about privacy-enhancing technologies (PETs), which minimize the amount of data processed in order to protect personal information. This video focuses on Trusted Execution Environment, using a fictionalized use case to demonstrate how it works in the real world.

My role: Working with collaborators at BIEN, devised the creative "hook" for this use case, including fictionalized characters, companies, and products. Upon client approval, conducted extensive background research and wrote the voice-over script with recommendations for key visuals.