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IBM Raw Seafoods
Video Director, Writer, Creative Director
Client: IBM Food Trust
Agency: Centerline Digital
Producers: Alisha Kramer
DoPs: Eli Wallace-Johansson
Editors: Scott Richardson
To build awareness and reasons to believe in their solution, Food Trust relied heavily on customer storytelling. This video became a valuable sales and marketing tool to help grow the brand.
My role: As writer and director, I devised the storyline, conducted pre-interviews and on-camera interviews, did all shot planning, and directed the filming. In post production, I created the paper edits and worked hand-in-hand with all stakeholders through final delivery.


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