Following the launch of Syniti's "Data First" campaign, the team unveiled a new tagline — "Expect More from Your Data" — at SAP Sapphire. This video promoted the tagline at the event, then continued living on Syniti's website afterward.

My role: The asset needed to work as a purely visual piece (without sound, for a noisy conference floor) and hold up equally well post-event with full audio and voice-over. As writer and creative director, crafted a script and animation concept built to work with or without sound. Collaborated with Banona Studio on look-and-feel, storyboards, and the final animated video.