For the CEO's keynote at CES in Las Vegas, AMD wanted a short but highly impactful video about their upcoming Ryzen™ AI Max PRO Series processors — featuring a real-world creator and an ecosystem partner, each in their own sphere, all within 60 seconds.

My role: Worked closely with AMD's creative director to craft the story flow and plan the shoot, then hired crews in Orlando, FL and Montreal, Canada, where I directed the video shoots — including interviewing speakers and filming all b-roll. In post-production, created paper edits to guide the process and collaborated with the editor to deliver a fully polished asset within days.