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Digital Farming Platform

Video Director, Writer, Creative Director

Client: IBM
Agency: Centerline Digital
Producer: Erin Craft
DP: Scott Hillier
Editor: Charles Newberry

As climate change continues to impact global food production, IBM helped Norway-based Yara create a digital farming platform providing critical insights for 620 million farm families around the world. The video features two farmers — one in Colombia, one in Germany — telling a human-centered story about how cutting-edge technology can help solve one of the most pressing issues of our time.

My role: Working closely with the IBM client team, devised the story arc, then traveled to South America and Europe to interview farmers and technologists. As director, planned all shots and conducted on-camera interviews. As the project's creative director, ensured all teams were united in working toward the same vision.

🏆 Shorty Social Good Awards.

Let's make something worth watching.

Open to agency partnerships, freelance projects, and full-time roles where the story and strategy meet.

© 2026 Fabian Marquez | Hey Fabe

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