Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Digital Farming Platform
Video Director, Writer, Creative Director
Client: IBM
Agency: Centerline Digital
Producer: Erin Craft
DP: Scott Hillier
Editor: Charles Newberry
As climate change continues to impact global food production, IBM helped Norway-based Yara create a digital farming platform providing critical insights for 620 million farm families around the world. The video features two farmers — one in Colombia, one in Germany — telling a human-centered story about how cutting-edge technology can help solve one of the most pressing issues of our time.
My role: Working closely with the IBM client team, devised the story arc, then traveled to South America and Europe to interview farmers and technologists. As director, planned all shots and conducted on-camera interviews. As the project's creative director, ensured all teams were united in working toward the same vision.
🏆 Shorty Social Good Awards.

