After devising their "Data First" campaign, Syniti wanted an anthem video that unpacked the new slogan and what it means for enterprise data transformation.

My role: As writer, turned Syniti's campaign messaging into a rousing voice-over script designed to get hearts pumping and fire the imagination. As creative director, worked hand-in-hand with the editor to craft the visuals, set the pace, and curate a soundtrack that could deliver on the promise of the script.