As AMD was entering the AI race to take on competitors like NVIDIA and Intel, they needed a captivating launch video to inform customers about the next-gen capabilities of AI PCs enabled by AMD Ryzen AI.

My role: Worked closely with the creative director to flesh out his creative concept for this video, including multiple iterations of the voice-over script exploring different copy directions. Once a direction was identified, wrote the script that formed the narrative spine of the video, and helped the production team early in pre-production come up with visual ideas for the shoot.